
Cancun: Itโs Not The Perfect Vacation Spot By Accident
Cancun. Weโve never been there because, frankly, the salary and benefits package that comes with being a blog writer predates the 13th Amendmentโs prohibition against slavery and involuntary servitude.
Weโre told, however, that itโs a great place for a vacation. White sandy beaches, luxurious accommodations, and โ depending on the time of year โ nearly enough sounds of waves and seagulls to drown out the noise of partying college students on spring break.
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But hereโs the kicker: when we say itโs a great place for a vacation, we actually mean that itโs the perfect place. Weโre being painfully literal. Cancun didnโt just pop up like an overzealous sunburnโit was built from scratch in the 1970s, courtesy of the Bank of Mexico and a handy-dandy computer algorithm that said, โYup, this exact spot on the Yucatan Peninsula is statistically the best place to blow through your built-up paid vacation allowance.โ
Intrigued? Well, youโd better be, because weโre about to dive headfirst into how Cancun went from snake-infested nothingness to the worldโs most glamorous hangover factory.
Mexico’s Tourism Boom
Letโs rewind to the late 1960s, when international flights were getting cheaper thanks to bigger planes. These new sky behemoths carried more people, and tourist destinations were trying to convince everyone that theirs was the best place to carry them.
Meanwhile, back in the U.S., the middle class wasnโt just a myth on a politicianโs campaign trail. People actually had the disposable income to leave their homes and their jobs for a few days to get away from it all.
Mexico saw an opportunity. The folks in charge of trying to lure tourists turned to the Bank of Mexico with a cool $2 millionโwhich is like $17 million in todayโs moneyโand said, โIf you build it, they will come.โ The Bank of Mexico said, โIf we build what?โ The response was, โThe perfect vacation destination.โ To which, the Bank asked, โOKโฆ But where?โ The higher-ups answered, โThatโs what the $2 million is for. Figure it out.โ
The Bank of Mexico blinked, probably questioned why they werenโt using pesos instead of dollars, and then shrugged. They created a special tourism division called Infratur and got to work finding the perfect vacation spot. But how do you even begin to find the “perfect” stretch of sand in a country with over 6,000 miles of coastline? Simple: you let the computers do it.
Computers: Not Just for Pong Anymore
Remember, this was the 1970s. Computers werenโt the sleek, pocket-sized gadgets we use to play โCats In Timeโ when we should be studying. No, these were massive, room-filling beasts that hummed ominously and probably judged your typing skills.
Infratur fed these machines data from successful resorts like Miami and Acapulco. They considered everything: weather patterns, travel distances, hurricane frequency, and how many tourists can be eaten by local wildlife before people start leaving negative reviews on Yelp. The computers chugged along, almost melting from the sheer volume of calculations. Eventually, they had to outsource some of the work to a guy in California, who thankfully wasnโt distracted by โCats In Timeโ because โ well โ this is the 1970s.
After much digital head-scratching and the occasional tantrum, the computers spat out the winning location: a tiny island off the Yucatan Peninsula. The name? It roughly translated to “overfilled with snakes.” Charming, right? Even better, this snake haven was home to exactly three people. On the plus side: minimal sharks, beautiful geography, and an economy that promised lots of potential workers meant the locals were more than ready to welcome a parade of rowdy tourists with open arms (and possibly mosquito nets).
Building Cancun: From Jungle to Jetset
With the perfect spot locked in, it was time to transform this snake-infested paradise into a bustling vacation hub. The Bank of Mexico crossed their fingers and dove in headfirst. They dug 16 wells (because overpriced bottled water is only going to get you so far), laid down 62 miles of sewers (because the contents of the overpriced bottled water has to go somewhere), and dragged in power lines from 100 miles away.

But building Cancun wasnโt just about slapping up a few hotels and calling it a day. They had to create an entire city to support the tourism industry. That meant schools, hospitals, houses, roadsโyou know, all the stuff that makes a place livable for people who arenโt just there for a weekend of regrettable decisions.
Oh, and letโs not forget the airport. Because whatโs the point of having the worldโs best beach if no one can actually get there? So, they built a giant international airport right in the middle of the jungle. Problem solved.
Cancun’s Rise to Fame
Fast forward a few years, and voilaโCancun was an undeniable success. From an initial population of three in 1970, it exploded to 1,000 residents in 1974; 11,000 in 1978; and went over 100,000 by 1987. Today, more than 1 million people claim Cancun as home.

It is in moments like this that we regret not paying more attention during the statistics portion of math class. We always thought the primary purpose of statistics was to use numbers to cover up the fact that youโre lying through your teeth. The planning and development of Cancun only goes to show that the perfect vacation spot doesnโt just happen by accident; if you plan it with a bunch of statisticians and computer geeks, you can make it happen.
So, the next time someone scoffs at technology and claims computers are just a passing fad, you can smugly point out that they did at least one thing right: triangulating the exact location where countless teenagers would have hazy, half-remembered moments of losing their dignity in a foam party.
Isnโt technology wonderful?
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